What Advertisers and Consumers Think in 2018
About the Data
Title of director or above
100 Performance Marketers
Consumer Insights: Nanigans surveyed 1,000 US consumers in March 2018. All respondents reported making an online retail purchase in the past six months and reported that they are aware of and have seen retargeting ads in the past. Marketer Insights: Nanigans surveyed 100 US digital advertising professionals in February 2018. All respondents worked at companies selling goods or services online (either retailers with both physical and online stores or pure ecommerce companies), held titles of director-level or above, and were involved in digital display advertising with annual digital performance budgets of $5M+.
1,000 Online Consumers
Everyone agrees retargeting is broken
Aware of retargeting ads and have noticed them online before
We surveyed consumers and marketers on the current reality of retargeting, and one thing became clear:
Bad retargeting damages the consumer experience
Bad retargeting is costing marketers billions
Work at US ecommerce/online retail companies
Learn how Nanigans is rethinking retargeting and fixing the system to work for you.
Effective ad retargeting requires connecting the right online shoppers with the right message at the right time and place. But in an overly complex industry with misaligned business incentives, those connections too often miss the mark.
The Reality of Retargeting
Made on online purchase from a US retailer in the past 6 months
Responsible for performance display advertising with budgets of $5M+